Brand Identity
Brand guidelines
( Overview )
A single document that records all your brand decisions (logo, colours, fonts, voice) so anyone can use them correctly.
What it is
A single document that records all your brand decisions (logo, colours, fonts, voice) so anyone can use them correctly.
Why it matters
Without this, your brand drifts. Every new person who touches it makes slightly different choices.
In practice
One clear reference document your team, printer, or any future hire can follow.
( Often chosen with this )
- Company namingFinding the right name for your business, if you don't have one yet, or aren't sure the one you have is right.→
- Product namingFinding the right names for your products or ranges.→
- Trademark and domain pre-screeningChecking that your chosen name isn't already legally claimed, and that you can actually get a matching website address.→
- TaglinesA short line that sums up what you stand for and sticks in people's minds.→
( Next in Brand Identity )
Company naming→Start your brand the right way
Tell us about your new business. One message is enough to begin.