Industries / Professional services
Giving a founder a name people search for
A consultant was far better known by their clients than by anyone who might become one.
( The situation )
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( The situation )
Clients spoke highly of the work, but online there was only a generic profile. Anyone new who searched for the name found almost nothing to explain why they should call.
( What we did )
We began with the story and the point of view, in the founder's own words. Then we built a clear profile, a small personal website and a simple plan for what to say and where to say it, with the founder doing the talking, not a script.
( What changed )
The profile and website now say one clear thing, and prospects arrive already knowing what the founder stands for. Conversations start further along.
( What we made )