Services / People Brands
People Brands
A brand is also the people inside it and the people leading it.
( The idea )
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( The idea )
A brand is also the people inside it and the people leading it.
( What it covers )
This family covers employer branding: foundation, employer branding: attract, employer branding: engage and measure, personal branding: position and presence, personal branding: content and voice, personal branding: media and visibility and personal branding: programs. Each has its own services, and each service has a page of its own.
( Employer branding: foundation )
- Employer brand diagnosticFinding out how you are seen as a place to work, by current staff and by people you want to hire.→
- EVP developmentDefining what makes working for you worth it: the real reasons people join and stay.→
- Employer brand identity and guidelinesA look and voice for how you present yourself to job seekers, with simple rules.→
( Employer branding: attract )
- Career site design and messagingA careers page that shows what working with you is like and makes it easy to apply.→
- Branded job descriptionsJob adverts written in your brand voice, clear on the role and what you offer.→
- Recruitment marketingPromoting your jobs and your company to the people you want to hire.→
- Employee storytelling contentShort stories, photos or videos of your real people and what they do.→
- Candidate experience designMaking your hiring process clear, respectful and well-organised from application to offer.→
( Employer branding: engage and measure )
- Employee advocacy programsHelping your staff share your company and jobs with their own networks, in their own words.→
- Employer brand training and enablementTraining your managers and recruiters to present the company well.→
- Internal brand engagementHelping your own team understand and live your brand.→
- Employer brand measurementTracking whether your employer brand is working: applications, quality of hires, staff retention.→
( Personal branding: position and presence )
- Personal brand discovery and positioningWorking out what you want to be known for and who you want to reach.→
- Executive narrative and message mapYour story and key messages, written so you can use them in talks, interviews and posts.→
- Personal brand auditA review of how you appear online and in person, compared with what you want.→
- Profile optimizationImproving your LinkedIn and other profiles so they tell your story and bring the right attention.→
- Brand photography and headshotsProfessional photos of you for your profiles, website and press.→
- Personal website or landing pageA simple website of your own that shows who you are, what you do and how to reach you.→
- Personal visual identityA simple look for you: colours, fonts and a signature style across your content.→
( Personal branding: content and voice )
- Thought-leadership content strategyA plan for what you will say, where and how often, to build your reputation.→
- GhostwritingWriting articles and posts for you, in your voice.→
- Long-form article and newsletter writingIn-depth articles and regular newsletters under your name.→
- Podcast booking and productionGetting you onto relevant podcasts, or creating your own.→
( Personal branding: media and visibility )
- Speaking engagement cultivationFinding and winning invitations to speak at events.→
- Media trainingPreparing you for interviews so that you come across clearly and calmly.→
- Press kit creationA ready pack for journalists: your bio, photos, key facts and story ideas.→
- Press pitching and executive PRApproaching journalists on your behalf with stories that suit them.→
- Reputation safeguardsSetting up ways to protect your name: monitoring, a plan for problems and correct information online.→
( What changes )
The people inside the brand help it grow.
Your team and your founders are seen, trusted and easy to choose.
( Reachable from )
Build a name people look for
This work is selective. Our team reviews every application before replying.