Industries / Light engineering
Hiring good people when everyone is hiring
Skilled people had plenty of choices. The firm needed to show why they would want to work there.
( The situation )
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( The situation )
Good engineers and operators kept choosing other employers, and some who joined left within a year. The careers page was a list of job titles with an apply button.
( What we did )
We began by asking current employees why they stayed. Their answers became the reasons we show candidates: real machines, real responsibility, clear growth. Then we rebuilt the careers page and the way jobs are described around those reasons.
( What changed )
Candidates now arrive knowing what the firm offers, and the people who join are the ones who wanted exactly that.
( What we made )