Brand Identity
Imagery direction
( Overview )
Deciding what kind of photos and pictures belong to your brand, and what does not.
What it is
Deciding what kind of photos and pictures belong to your brand, and what does not.
Why it matters
Mismatched photos make a brand look unfinished.
In practice
We set clear rules and examples for style, colour, subject and mood, so every new image fits.
( Often chosen with this )
- Logo designDesigning the mark that represents your business visually, wherever it appears.→
- Logo variants and submarksExtra versions of your logo for different places: stacked, horizontal, a small icon, one-colour.→
- Colour paletteChoosing the specific colours your brand will always use.→
- Typography systemChoosing the fonts your brand uses, on your website, your packaging, everywhere.→
( Next in Brand Identity )
Iconography→Start your brand the right way
Tell us about your new business. One message is enough to begin.