Brand Identity
Logo design
( Overview )
Designing the mark that represents your business visually, wherever it appears.
What it is
Designing the mark that represents your business visually, wherever it appears.
Why it matters
It's the single most repeated piece of your brand, so it needs to work hard.
In practice
We ask about your business and preferences first, then design concepts based on real answers, not guesses.
( Often chosen with this )
- Logo variants and submarksExtra versions of your logo for different places: stacked, horizontal, a small icon, one-colour.→
- Colour paletteChoosing the specific colours your brand will always use.→
- Typography systemChoosing the fonts your brand uses, on your website, your packaging, everywhere.→
- Imagery directionDeciding what kind of photos and pictures belong to your brand, and what does not.→
( Next in Brand Identity )
Logo variants and submarks→Start your brand the right way
Tell us about your new business. One message is enough to begin.