Brand Identity
Layout and grid system
( Overview )
The underlying structure that decides how things are placed on pages and screens.
What it is
The underlying structure that decides how things are placed on pages and screens.
Why it matters
Consistent layouts make everything feel organised and easier to read.
In practice
We set the grid, spacing and page patterns, so new materials come together quickly and look alike.
( Often chosen with this )
- Logo designDesigning the mark that represents your business visually, wherever it appears.→
- Logo variants and submarksExtra versions of your logo for different places: stacked, horizontal, a small icon, one-colour.→
- Colour paletteChoosing the specific colours your brand will always use.→
- Typography systemChoosing the fonts your brand uses, on your website, your packaging, everywhere.→
( Next in Brand Identity )
Motion identity→Start your brand the right way
Tell us about your new business. One message is enough to begin.